The growth partner that actually remembers.
Most growth partnering is transient. TECA builds a longitudinal memory of your growth, your team, and your recurring challenges. Finally, coaching that compounds.
Generic coaching doesn't scale. Generic AI doesn't remember.
Traditional coaching is reserved for the top 1%. Generic LLMs forget who you are the moment you close the tab. Managers are left in the middle — facing high-stakes people decisions with no continuous support.
How it works
Three steps. No setup required. Your first session in under 10 minutes.
Onboard in 2 minutes
Tell TECA your goals, your role, and your preferred coaching style. Then describe your first challenge — 1:1 prep, a performance review, or team dynamics.
TECA coaches you
TECA asks questions, surfaces patterns you might not see, and gives you actionable next steps — not generic leadership advice.
Memory compounds
Every session builds on the last. After 30 days, TECA knows your team better than any coach starting fresh.
Coaching that knows your history.
TECA is built on a memory wedge. It doesn't just respond to your last message — it connects the dots between today's 1:1 friction and the goals you set three months ago.
Context-Aware
Remembers your team members' names, their growth areas, and your past commitments. You stop re-explaining your situation every session.
Real-Time Voice
Hands-free, natural coaching turns. Debrief your challenges out loud while walking or commuting with our low-latency voice engine.
Pattern Recognition
Identifies recurring leadership blind spots across dozens of sessions. Surfaces the delegation issue you've hit three quarters in a row.
Calibrated to the manager you actually are.
TECA isn't generic leadership content. It's tuned to the specific friction points of the role you lead.
For Engineering Managers
From IC to Leader, with a partner.
Calibrated for technical debt tensions, IC-to-manager transitions, and the unique pressure of engineering delivery. TECA understands the specificity of the job you actually do.
- 1:1 prep that remembers your team's growth areas
- Promotion calibration grounded in past commitments
- Roadmap conflict-handling and delivery pressure
For Sales Managers
Rep development, unlocked.
Focused on coaching cadence, rep performance friction, and the high-velocity world of sales leadership. TECA helps you coach the person behind the deal — not just the pipeline.
- Per-rep coaching plans with longitudinal memory
- Post-deal reviews that build into a development arc
- Cadence frameworks for high-velocity sales orgs
We evaluate quality with 7-axis precision.
Most growth partnering is unmeasured. We run every model update through a 23-prompt regression suite across 8 synthetic manager personas.
Pass rate against our professional coaching rubric.
Safety redirect accuracy for out-of-scope requests.
Quality Scorecard
The Honest Alternative
We publish what BetterUp won't. Transparent pricing for growth teams.
Traditional Coaching
- $3,000 – $5,000 / seat / year
- 6-month procurement cycle
- Generic leadership focus
- No cross-session memory
TECA Coaching
- $150 / seat / year (Team)
- Instant self-serve setup
- Engineering Management depth
- Longitudinal session memory
Pricing for teams and individuals
Plans for individual managers and entire management teams. Start free for 14 days.
Team Plan
- Unlimited coaching sessions
- Full Engineering Management vertical library
- Longitudinal memory across all sessions
- Team-level progress analytics
- Session recaps for every manager
- Personalized growth roadmap
Sales-led onboarding · custom seat counts · invoiced annually